All posts by Josh Taylor

Internships: 8 tips to stand out from the crowd

Internships: 8 tips to stand out from the crowd

Internship season is upon us. For most college students, the search for the right internship usually begins in January or February. Even if you haven’t begun your search yet, have no fear.

Here are a few tips to make sure you get noticed and make a statement that your potential employer will like to hear:

  1. Pursue your passion: Too many students pursue internships with particular companies simply because it will look good for their resume. While experience with a reputable company is a plus, your internship should push you towards your desired career. The best way to do that is to gain experience (or at least exposure) in an industry that you have a passion. Rather than thinking only about what would look good to a potential employer, think about your interests or passions first and then think about how to make that look appealing to your employer. Beyond what’s lucrative, what will give you the type of experience that can start you on a path to a career you’ll love?
  2. Make a good first impression: With small to mid-sized companies, internships are positions that desperately need to be filled, but they don’t have the full-time HR department able to respond to all requests. In that case, it is especially important to make a great first impression in order to be remembered. Send a written note after your first email. In a busy world of almost constant email, a simple letter or introductory note can cut through all the white noise and make a great first impression.
  3. Know your company before you call/interview: Interns are a valuable part of any company that is growing. If you want a great internship, you’ll want to work for a firm that has real work that needs to be completed. Come into the interview with an understanding of your potential employer and how you could contribute. The company’s website or social media presence can provide a great deal of information. You will want to make sure to have a basic knowledge of the company’s history, their key personnel, and their client list. Depending on the situation, some internships may need someone who can do additional background research on a project, writing or errand runs for a client. Don’t be afraid to ask how you can help.
  4. Don’t be afraid to follow up: While it might be nervous to follow up, understand that time always is moving faster for your employer than it is for you. A lot of students will send an initial email introduction, but never follow up. Reach out again to confirm they received the message. The lack of response is not anything personal; they simply have not had the opportunity to read through your email.
  5. Use your connections: Don’t be afraid to ask people you know to make an introduction. A lot of students will quickly dismiss their connections and say that they have no network. Connections are the fastest way to cut through the noise and help your name rise to the top of a list. All it takes is one person to make an introduction for you. Don’t be afraid to ask friends, family, professors, etc. if they have any connection to the place you are looking to intern. Have them make an introduction for you.If you know a person inside of a company, contact them first and see if you can ask them some questions about the company’s needs for the internship. It is always better to make your first introduction with a little knowledge of what the company needs.
  6. Show your willingness to learn: It is important to know your value, but in the interview, it is more important to be focused on the value you can provide the company. Your employer knows that you are still in the midst of your training, so they aren’t looking for a stellar list of experience. You need to position your skills in a way that can showcase how you have a passion to learn and take on new challenges. It is your mindset and approach they are hiring, not your experience.
  7. Demonstrate how you serve with a positive attitude: The best way to capture someone’s attention and build an ally is to serve with a positive attitude. While you are interviewing though, it can be hard to demonstrate that quality, so it is important to be able to talk about your background in a way that your employer can see your character.
  8. Engage and provide real-world examples during the interview process: Since your real-world experience may be limited, be prepared how you have dealt with situations you have encountered. How did you balance schoolwork with extra curricular activities? What have you done in a college setting that might be of interest to the company where you would like an internship? During many interviews, the interviewer might ask if you have any questions. Do not get stuck not having one. Many of the questions asked of you could also be asked to the interviewee. You can always say, “I’ve researched your company before this interview, but would like to hear how you would describe what happens here.” Engaging the interviewer and demonstrating a genuine interest will likely help get you to the next level.

As an intern, you will have a number of jobs that, on the outside may seem boring or trivial, but they have major implications for the company you are working for if they aren’t done right. Always push yourself to see the bigger picture. Your career path will always be determined by your approach to the tasks at hand.

ONWARD

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In the 1870s, unbridled optimism drove our city forward. Cleveland had its challenges and made its fair share of mistakes, but those obstacles didn’t affect the mindset of Clevelanders the way they do now. We looked beyond where we were to what we could become.

Today, that same bold spirit is driving our city forward, in spite of those who say it cannot be done. With that spirit of determination in mind, TWIST Creative and the Cleveland Public Library are proud to announce a line of products that celebrate the spirit of Cleveland’s progress in a bold new way. In spite of our failures and regardless of our successes, our call for our great city is to reach for more, to expect more and to always press ONWARD!

ONWARD is a line of products that express the determination of those who seek out their own path. If you seek to redefine the meaning of “progress” for your family, your company, your neighborhood and your city – no matter the obstacles in your way, your response is ONWARD!

All products created by ONWARD are inspired from the messages, stories, illustrations, photos, maps, publications and documents in the Cleveland Public Library’s Collection. We wanted to give everyone the opportunity to appreciate and own pieces of our city’s spirit and heritage that the library has preserved for all. A portion of all ONWARD proceeds go to support the library.

At TWIST Creative, we always talk with our clients about being a brand that matters, one that can instill confidence, impact culture and inspire devotion. ONWARD is focused on taking the rich, but largely unknown collection of the Cleveland Public Library and creating meaningful products that can simultaneously inspire deep appreciation for the library and create a revenue stream to support the great work our library does to preserve our past.

ON SALE NOW!

All ONWARD products are on sale now online or at the Ohio Knitting Mills Winter12 Pop-up Shop at 1983 W 28th Street in Cleveland.

3.8 Million People Can’t Be Wrong

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There is one surprisingly intelligent outcome from this political campaign season, isidewith.com. If you live in a swing state, you are probably a bit sick of underwhelming political polls that don’t even ask intelligent questions you care about.

isidewith.com has raised the bar for thoughtful political discourse. It is rare to fill out a political survey that makes you think about your stances, opinions, and principles…and then show you objectively how the candidates match your views, regardless of party. I was expecting this type of nuanced survey to come from the Pew Research Center, but I’m sad to say they missed the boat with their Political Party Quiz.

Normally I’m impressed with Pew’s perspective and analysis, but the questions/statements they ask in their quiz are so blatantly stereotypical, it’s almost laughable. “Question the existence of God sometimes?” Then you obviously lean more Democrat; after all, there are no religious Democrats. Disagree that the government should “help more needy people even if it means going deeper in debt”? Clearly you lean more Republican. Obviously Pew is trying to get a sense for where respondents stand based on their combination of answers, but I’d be shocked if anyone who filled out the survey felt like the questions they answered allowed them to accurately show their political leanings.

isidewith.com is a refreshing approach and a welcomed acknowledgement that there is more to our political discourse than simply choosing between two political brands. Too often the over-arching brands of the two parties interfere with voters’ ability to connect to individual candidates. People see red when they see either and “R” or a “D” next to a name.

While it may sound ironic coming from a branding agency, we should forget about political brands this year and focus on the candidates. As consumers, we wouldn’t let brand loyalty force us into purchasing products we don’t like or won’t meet our needs. Why then, as voters, do we let brand loyalty to a party force us into voting for one candidate over another?

Kudos to isidewith.com for attempting to cut through the political haze by showing people how much they actually agree with candidates, regardless of party.

One Day, Two Clients, Two Front Page Articles

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Congrats to both the Cleveland International Film Festival AND Ohio City for garnering such stellar coverage on Monday! This year’s Film Festival was the best yet, with over 85,000 in attendance, almost $90,000 in challenge match donations and retail sales of merchandise that were through the roof! Congratulations to Marcie and her entire team!

When it comes to Ohio City, what can we say!? Move over German Village and Over the Rhine, OHC is quickly becoming the best neighborhood in Ohio. Over the past 18 months, in the midst of a down economy, commercial vacancies in the core of Ohio City have gone from 28% to just 4.5%! Over 25 new businesses have moved into the neighborhood over that same period. Ohio City: just one reason among thousands why Cleveland is on the rise.

Read both articles below:

TWIST Alum in the News!

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We were both sad and excited when we found out that our very own Lee Zelenak was selected to be part of Barak Obama’s campaign design team. To be just 1 of 20 designers selected from across the country is a HUGE honor. It is great to see Lee getting some love in the local media too! We thought we’d share this article and hope to share some of Lee’s experiences on the campaign in the near future. Way to go Lee and if you ever want to get a ping-pong beat down….you know where to go.

Hoover (TTI Floor Care)

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This past summer, we began work with TTI Floorcare and Hoover. As part of our work, we transformed our first floor conference space into a product showcase of Hoover vacuums. A select group of consumers were chosen to give feedback to Tom Sullivan, Hoover Uprights Project Manager on the features of a vacuum cleaner that mattered most to them.

The whole focus group experience was captured by our partners at Authentic Films and used to showcase the care and focus that Hoover is putting into its new line of products.

We are proud to be working with such a strong American brand and helping it build on its over 90 year commitment to the American family. We look forward to sharing more work in the near future!

Be a Bringer of Joy

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We get a special kick out of the holiday season here at TWIST. Perhaps we get a little carried away, but hey, it’s the holidays! We thought we’d share some of our favorite holiday greetings and designs with you from our archive. I wonder what we’ll do this year!?

We still love these ornaments. For AIGA’s Art of the Ornament fundraiser, everyone at TWIST made their own ornament only using items that could be found at a grocery store.

These are photos from our TWIST family decorating party. All the TWIST kids came into the office for a weekday field trip of decorating, sugary goodness and stories. Such a good time!

Weatherhead School of Management

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Case University’s Weatherhead School of Management is one of the leading MBA programs in the entire country and is ranked by Bloomberg Businessweek as one of the 30 best design thinking in management programs in the world.

An innovative and forward thinking school such as Weatherhead needs a strong voice to stand out from the crowd. We worked with the team at Weatherhead to create a new enrollment campaign that focused on the unique perspective and sensibility of Weatherhead’s MBA and Executive MBA programs. While certain elements of the campaign are still in process, we wanted to share one of the ads that are currently running.

Ohio Knitting Mills

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From the very beginning, when we began talking with Steven Tatar about opening a temporary Ohio Knitting Mills retail store in our first floor conference space, our entire staff was excited. The Ohio Knitting Mills brand has a rich story to tell that we were excited to be part of the brand’s next phase. We immediately started thinking about ways we could tell this incredible Cleveland-made design and retail story through a new lens. Our ultimate goal was to prove how we could create buzz and draw sales for a retail client on a tight budget.

The first step was to create a fresh look and perspective for the Ohio Knitting Mills pop-up shop.
Working together with Steven, we created the “OKM in the OHC” campaign to showcase the fashion story of Ohio Knitting Mills against the backdrop of Cleveland’s artisan neighborhood, Ohio City. Local Cleveland photographer Paul Sabota was brought on board to lead a fashion shoot in the neighborhood and we began working with local artisan retailers to be part of the photo shoot backdrop.

Phenomenal posters, postcards, a fashion shoot and social media outreach were not enough though, we still needed something big that would garner media attention and help drive traffic to the store. Our solution? Create a massive sweater to cover a billboard in Downtown Cleveland.

Using original fabric that was knit at Ohio Knitting Mills in the 1970’s but never turned into clothing, we worked with Steven and his team of stitchers to create a massive 24 foot sweater. The team worked for 4 days straight to make the giant knit masterpiece. Installation was the next challenge. For that we turned to our friends at Clear Channel.

Their team worked with ours over 3 hours to transform an unassuming billboard in the heart of the city into a massive sweater billboard. To our knowledge, it’s the largest sweater in Cleveland’s history, maybe the US….perhaps the world.

While the store is still in its first week being open, the initial results were impressive. The store’s opening weekend was a huge success, with traffic and sales far exceeding expectations. Media coverage of the billboard installment and the store’s opening is continuing to drive traffic and we are looking forward to the post-thanksgiving official kickoff of the holiday shopping season.

If you haven’t had the chance, make sure your stop into the store and check out the incredible selection of virgin vintage knitwear. After all, it’s sweater weather baby!

Photo Credit: Paul Sabota

 

Onward Cleveland, Onward!

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One of the most exciting elements of the Ohio Knitting Mills Pop-Up Shop is the selection of four historic images from the Cleveland Public Library’s archives that are on sale. For anyone that loves Cleveland, these images (two historic maps and two posters) make an incredible gift for the holidays. Each is just $20 and all proceeds go to benefit the Cleveland Public Library. So it’s a win-win…get a great gift and support a great community asset!

For two of the images, “Cleveland Offers Most” and “Onward Cleveland Onward”, it is the first time that they have been made available to the public since they were originally printed, in 1924 and 1909 respectively. It has been a true joy helping the library get these images back into the public eye. They are bold, bright, declarative, and have become hugely popular items at the OKM store.

The two illustrated maps that are available, one from 1877 and the other from 1883, are so much more than two views of what Cleveland used to look like, they are like windows into our city’s past, a perspective of when progress was synonymous with the changing landscape of the city and when there was a shared sense of ownership towards the city’s growth.

It’s almost as if these maps were created for the sole purpose of showcasing the progress of the city, so that ten or twenty years down the road people could look back and see how far they had come. For these people, the city hadn’t “arrived”, it was just starting down a long path of continued growth. Failures didn’t dictate what was possible for the Cleveland of 1877; they were merely obstacles on the path to achieving what was possible. People were driven to make their own impact on a wide open future.

These maps offer so much more than a historical perspective, they are a call for the city to regain that same sense of opportunity and progress we once had. Cleveland is already rapidly changing because of a small group of businesses, residents, and employees that see the wide open potential and opportunity here. Imagine what could happen if a larger percentage of the city shared that mindset. This is not just the perspective of an optimist or a booster, it’s the perspective of a company who’s witnessed incredible progress in this city over the past 5 years, progress that’s come about through hard work, risk and creativity in every sector.  

There is a tangible sense of momentum in this city and it’s only getting stronger as we move into 2012. It’s our hope that these images (and the messages on the posters) can serve as a call for people to change their perspective of what is possible in the great American cities of the industrial Midwest. We are all part of moving our cities forward; it’s time for us to be hungry for more.

Onward Cleveland, Onward!

 

Ohio Knitting Mills Pop-Up

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Last week (on November 18th), TWIST Creative and Ohio Knitting Mills launched the Ohio Knitting Mills Pop-Up Shop in Ohio City. The store features virgin vintage knitwear made here in Cleveland. Check out the coverage from Cleveland’s NBC affiliate, WKYC.

Ohio Knitting Mills Pop-up Shop

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We are thrilled to welcome the Ohio Knitting Mills Pop-up Shop to our first floor retail space at 1983 W.28th in Ohio City! The store will be open to the public on Saturday, November 19th and will remain open through the holiday shopping season (closing on Jan 8th).

Ohio Knitting Mills was founded in 1927 here in Cleveland and grew to become one of the country’s largest knitwear manufacturers. OKM produced knitwear for iconic department stores from Sears to Saks, and hundreds of revered labels like Pendleton, Van Heusen, and Jack Winter for 76 years.

OKM Pop-up Shop

Beginning after World War II, the Mill began to pluck samples of each style they produced and place them into storage. Today, the OKM archive represents a vast collection virgin vintage knitwear, representing mainstream fashion from the 40’s, 50’s, 60’s, and 70’s. This incredible collection of textile craftsmanship and fashion, along with new lines of knitwear and accessories for men and women are available for sale at the OKM Pop-up Shop!

In addition to OKM knitwear (as if the store could get any better), TWIST Creative and Ohio Knitting Mills have formed an exciting partnership with the Cleveland Public Library. Throughout the two months that the store is open, The OKM Pop-up Shop will sell select reproductions of historic Cleveland posters, maps and images from CPL’s collection. Some of these images have never been made available for sale like this before. All proceeds from the sale of these images go to benefit the Friends of the Cleveland Public Library. If you or anyone you know loves Cleveland history, these are truly memorable images that will put a smile on their face.

Trust us when we tell you, the OKM Pop-up Shop will become your favorite location to get on-of-a-kind gifts for the holiday season! And it’s all here in Ohio City!

Below is a sneak peak of some of the iconic CPL images that will be available for purchase in the store.

Downtown Cleveland…Is it for You?

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We are very excited to partner with Fusion Filmworks on this video to promote the core of our city.

You can tell the trajectory of a city by gauging the level of involvement, passion and drive of the people who call it home. No matter the size of a city, it starts with the vision of individual stakeholders. For Cleveland, progress is surging forward at an incredible rate…even in the midst of a down economy.

No matter who you talk to – residents, business owners, property owners or students – there is a refreshing sense of camaraderie and a passion for building a city of unique character. Downtown Cleveland has become a community of thousands of leaders who want to put their own stamp on the world, and a city like that is bound to make incredible things happen.

View more work that we have done for the Downtown Cleveland Alliance

International Public Markets Conference

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The 8th International Public Markets Conference is coming to Cleveland in September of 2012! It’s an honor for the city to host the conference and with the West Side Market’s 100th anniversary in 2012, it couldn’t come at a better time.

Moving the conversation forward

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At TWIST, we love working with leaders that are changing the physical landscape of the city. Whether its private developers, non-profit development organizations or funding grant organizations….it is always inspiring to work with individuals that are changing the conversation about a particular community. That is what is so refreshing about CEO’s for Cities.

This was our first year attending the CEO’s for Cities Annual Meeting and the dialogue during the two day retreat was proof of just how refreshing the organization’s perspective is towards the role of cities. From hearing how the John S. and James L. Knight Foundation is using Kiva in Detroit to transform access to venture capital for its small businesses to learning how Change By US is using technology to create an innovative community engagement platform, CEO’s for Cities is a community of leaders that are focused on impact, progress and results. Anytime you are part of a community like that…you can’t help but be inspired.

One of the best sessions was led by Bruce Mau (Bruce Mau Design and the Massive Change Network). Bruce spoke on visualizing the city of the future and using design as a holistic approach to growing cities. It was incredible and extremely thought provoking. He’s been setting the standard for design in the industry for over twenty five years and is a world-wide leader in design thinking. There’s no way for me to share everything that was amazing about the session, but i’ll leave you with a couple of quotes that were especially provoking:

  • “When you attach purpose to education, it is an accelerator. Students will break the mold and think outside the box…new ideas can’t help but squeeze out”
  • “Design is essential to cities of the future. Not just to business, but to every part of society. Where we have failed to design ecologies, we have trashed them.”
  • Imagine a city without art museums. We need to think about design and our cities holistically, like Marshall McLuhan’s quote regarding the explorer who asked his interpreter to see the art of Bali. The response was, “In Bali, we have no art. We do everything as well as we can’”

After Bruce Mau, how do you end an incredible conference? By having renowned author and leading urban economist Ed Glaeser speak. Glaeser’s session focused largely on his book The Triumph of the City and the history and background of urban growth and the societal trends that are driving the resurgence of interest and investment in the core of cities throughout the globe. His book is already in my reading que.

If we’re able to, i’ll try and post some of the sessions from the conference. But regardless of watching or listening to a session, check out www.ceosforcities.org. Be part of moving the conversation forward regarding our cities.

Thoughts from Opening Night

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The inaugural Chicago Ideas Week kicked off with an incredible panel of mayors (Mayor Rahm Immanuel, Mayor Michael Bloomberg and Mayor Kasim Reed) moderated by Thomas Friedman of the New York Times.

While hearing the perspective of the mayors of Chicago, New York and Atlanta was extremely interesting, it was the opening remarks from Friedman that really made the evening. Before inviting the panel to the stage, he spoke for about 15 minutes on the role that our hyper connected world is playing in changing our economy and how talent is rewarded.

Tom Friedman is best known as for his books From Beirut to Jerusalem, The World Is Flat and his new book That Used To Be Us. In The World Is Flat, he describes the interconnectedness of the world economy, how technology is leveling the playing field and how the nature of competition is transforming. When the book was published in 2005, it was describing a world largely without social media as we know it today. In describing how far we’ve come from 2005, Friedman gets a kick out of describing it this way, “Twitter was a sound, “the cloud” was in the sky, 4G was a parking place, LinkedIn was a prison, applications were what you sent to college and Skype for most people was typo”. All of this social connectedness is further accelerating the transformation of our economy and the way in which we value products, services and talent.

The world is no longer just connected but hyperconnected. The same way that the boom of technology transformed the role of the blue collar economy in the late 20th century, today’s hyperconnected economy is revolutionizing the white collar economy of the 21st century.

In short: AVERAGE IS OVER.

It is no longer good enough to just do your job well or be informed; today, everyone has access to essentially the same information. The truly successful companies and individuals are being defined by their ability to innovate and re-invent their own industry or job.

He shared the story of a law firm that he had recently visited. As with many firms, they were affected by the downturn in the economy and needed to let team members go. Friedman asked senior partners what were the determining factors that helped them choose who to let go. He was somewhat surprise to find that several great employees who had won cases and done very well for the firm, were part of the group that was let go. It wasn’t just the ability to do the job that was a value to the firm, Friedman found that individuals who where able to critically question the firm’s business model, develop new revenue streams, rethink the method of developing target client or discover more efficient ways of performing were the ones that were the most valuable to the firm. The firm knew that those individuals could be relied upon to help move the firm forward, no matter the economic situation.

The speed in which our world is accelerating creates an environment where no manager can possibly oversee each employee and ensure that they are up-to-speed on the competition or changes in the marketplace. That responsibility has to lie with the employee. If employees can’t manage their own ability to innovate and reinvent, then they are more of a liability to their employer and more likely to be let go in a tight economy.

I’d make the argument that the same is true for cities and for regions. Innovative and attractive cities can no longer grow just based on the leadership of the elected. We all have to innovate and move the place we live in forward. The age of pointing the finger to others instead of ourselves for responsibility is over.

In closing, Tom Friedman laid out a challenge to the audience. In order to move ourselves and our companies forward in a way that is consistently successful, we need to act like an immigrant, think like a waitress and work like an artisan.

  • Act like an Immigrant: Nothing is owed to us
    There was once a great sense of momentum in America when immigration brought millions of driven, innovative and hard working people from all over the world. Many could not rely on a social network or the comfort of a pre-determined career path. They invented new businesses, started schools and made a living out of the sheer determination to be successful in whatever they did. Like it or not, we are all immigrants in this new global economy and we need to fight for innovation like nothing is owed to us, no matter our position. If we don’t, there are literally millions of other people and thousands of other companies who will.
  • Think like a waitress: Give Something Extra
    Friedman told the story of a Perkins’ waitress who would regularly serve him and his friend when they would get together. One morning as she was dropping of their meals, she told Tom Friedman’s friend that she had given him extra fruit with his breakfast. She knew what he liked after waiting on them several times before. She went the extra mile to give him more. That type of thoughtfulness obviously translated into an extra tip for her, but it highlighted a principle for Friedman – differentiating your work from others is all about going the extra mile and NOT just about the results you garner. The means are just as important as the end.
  • Work like an Artisan: Do your work as though you could sign your initials to it.
    In the dawn of the industrial revolution, with mass production of goods beginning to fill the economy, the work of artisans began to stand out even more. Their craft and their individual talent was poured into their products and services, so much so that they signed their initials or their names to each of their final pieces. Our work in the new economy can’t be about mass production of services if it is to have any value. We need to pour our individual effort and creativity into everything we do to truly stand above the noise.

To read more on Thomas Friedman, click here http://www.thomaslfriedman.com/

Chicago Idea’s Week

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Excited to be at Chicago Ideas Week and CEO’s For Cities Annual Meeting.

Everything kicks off tonight with the CIW Megatalk Mayoral Event featuring Mayor Michael Bloomberg, Mayor Rahm Emmanuel, Thomas Friedman (NY Times), Mayor Kassim Reed (Atlanta) and Richard Stengal (TIME Magazine).

 

MidTown Tech Park Lands Another Growing Firm

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Innovation is more than just alive and well here in CLE, it’s thriving. We are excited to be the branding and design firm behind this vital innovation hub for the US Biotech Industry. Read the full article in today’s Plain Dealer: http://www.cleveland.com/business/index.ssf/2011/09/cleveland_heartlab_signs_lease.html

Ingenuity Fest 2011

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Chair&Tell from Robert Boland on Vimeo.

Looking forward to checking out the exhibit at this year’s Ingenuity Fest Cleveland. I’m glad to see something like this being sponsored by HGR Industrial Surplus! With all of the hidden talent in metal work in Cleveland, it will be awesome to see the final products in person.

It’s seems fitting that an exhibit like this would make its debut during Ingenuity, especially with the festival’s location on the abandoned lower level of the Detroit Superior Bridge. To be honest…the bridge is the main reason why I go to Ingenuity. That location alone transforms the event into one of the most unique festivals in the country. Because the environment is so unique, it takes all the festival concerts, exhibits and galleries to a completely different level.

There are so many different environments to explore, from the span of see-through metal grating that you can walk across (with the Cuyahoga River 100 feet below you) to the sound-muffling, catacomb-like portions at either end. Seeing a space like that, which is off limits to the public, activated with tens of thousands of people is an incredible experience.

Ingenuity Festival 2011
www.ingenuitycleveland.com

  • September 16 from 5PM until 1AM
  • September 17 from Noon until 1AM
  • September 18 from Noon until 5PM

Location – Lower Level of the Detroit Superior Bridge. Entrances are at either end of the bridge: off of the Superior Viaduct or off of W.9th

Cost – FREE