Navigating Success
For businesses and causes of all sizes the ability to accurately locate…
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Author Archives: Mike Ozan
Nonprofit Brand Update
In the realm of nonprofits, a strong and compelling brand is not…
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A New Generation of Agency Leadership
TWIST Founders Connie & Mike Ozan are proud to announce the promotion of Charlene Coughlin to President of the agency.
The Smartest Dumb Idea We Ever Had
The Story of an Advertising Experiment Meant to Test The Impact of…
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20 Years Worth in 2 Minutes.
For 20 years, I have run TWIST, a design firm, then brand…
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CLE – Thinking Like a Design Capital
A $225k art project splashes rainbow hues on Norfolk-Southern Bridge at the…
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Super Bowl 53 ads
As always, the ads during the Super Bowl take on a life…
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This is what advertising looks like now
Diet Coke’s “Because I Can” Campaign Drops a Generational Mile Marker During…
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The Product Plus Politics Equation.
This year three Big Game advertisers demonstrate the power of making a…
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“Winning is a Habit.” Stay focused Cleveland – Our work isn’t done.
“Winning is not a sometime thing; it’s an all the time thing….
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