All posts in Awards and Recognition

TWIST Honored With 20 ADDY Awards


Golds for Hospitality Lead The Trophy Count

The American Advertising Federation of Cleveland presented TWIST Creative, Inc. with 20 ADDY awards last night at the 2014 ADDY Awards Show. We’re proud to announce we won three Gold, six Silver and 11 Bronze awards.

TWIST received the second highest number of the total ADDYs awarded, just ten fewer than Cleveland’s largest advertising agency. “With a creative team of advertising, design and public relations experts, our agency took home ADDYs for more than 65 percent of our entries,” said Charlene Coughlin, Director of Account Services and AAF Vice President of Membership and ADDYs Co-Chair.

“We’re well aware of the company we keep,” said Chief Design Officer Connie Ozan. She and husband, Michael, founded TWIST 15 years ago. “We’re constantly up against amazing talent. Receiving an award from any organization, on any level, is a tremendous acknowledgement to our team, our work and our clients,” said Michael Ozan, President & Chief Creative Officer.

Our Gold and Silver award-winning work will be entered in the District 5 ADDY competition.

We’d like to thank our clients for the opportunity to create the work below and for their teamwork during the process. We believe great relationships produce great work.

TWIST celebrates the following awards:


Integrated Campaign, Consumer Local
Black Powder Tavern Campaign, Select Restaurants

Elements of Advertising, Visual, Logo
St. Ignatius Seal, St. Ignatius High School

Elements of Advertising, Visual , Photography Campaign
Black Powder Tavern Photography, Select Restaurants

Sales Promotion, Product or Service Sales Presentation, Catalog
Arhaus Catalog, Arhaus

Out-of-Home, Site, Exterior Still or Static
Tri-C Campaign Out of Home, Cuyahoga Community College

Out-of-Home, Campaign
Tri-C Campaign – Out of Home, Cuyahoga Community College

Consumer or Trade Publication, Campaign, Four-Color
Black Powder Publication Campaign, Select Restaurants 

Consumer of Trade Publication, Campaign, Four-Color
Tri-C Campaign – Out of Home, Cuyahoga Community College 

Elements of Advertising, Visual, Illustration Campaign
Arhaus Illustrations, Arhaus

Collateral Material, Stationery Package
Storm Copper Components

Consumer or Trade Publication, Campaign, Four-Color
Creativity for Kids Campaign

Digital Advertising
Tri-C Digital Campaign

Television (TV) Local (one DMA) Campaign
Cleveland Indians 2014 Campaign

Integrated Campaigns, B-to-B Local
BOMA Cleveland Campaign

Integrated Campaigns, Consumer Local
Cleveland Indians 2014 Season Campaign

Integrated Campaigns, Consumer, Regional/National
Creativity for Kids Creativity Can Campaign

Elements of Advertising, Copywriting
Cleveland Indians - “This Uniform Is A Promise” Campaign

Elements of Advertising, Visual, Photography Campaign
BOMA Cleveland Photography

Elements of Advertising, Visual, Photography Campaign
Cleveland Indians Photography

Elements of Advertising, Visual, Photography Campaign
Oliver Printing  Photography

AAF Selects TWIST Account Director as VP of Membership

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The American Advertising Federation of Cleveland has selected Charlene Coughlin, TWIST Account Director, as its new Vice President of Membership.

All of us at TWIST are proud of her accomplishment and excited about her continued involvement in Cleveland’s advertising community.

Charlene also serves as the ADDYs Co-Chair, a position she has held for the past two years. Her selection to vice president of membership will include promotions to vice president of programming during her second year and to president the following year.

“I’m thrilled Charlene will be joining the executive leadership of AAF-Cleveland as Vice President, Membership,” said Jean Gianfagna, President of AAF-Cleveland. “Charlene is a smart, creative, energetic marketer who has already demonstrated her commitment to the organization and our mission,” she added. “She will be a great future president and I look forward to working with her.”

TWIST Creative Contributes To International Public Markets Conference

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TWIST Creative Inc. President and Chief Creative Officer Mike Ozan will join a panel discussion on September 23rd during the 8th Annual International Public Markets Conference. The panel will talk about how to fundraise and advocate for public markets. The discussion begins at 9:00 a.m. at the Renaissance Hotel in downtown Cleveland and is scheduled to run until 10:30 a.m.

Making the Case: Fundraising and Advocating for your Market
Ben Franz-Knight, Executive Director, Pike Place Market, Seattle, WA
Michael Ozan, President & Chief Creative Officer, Twist Creative, Cleveland, OH
Marcus Weiss, President, Economic Development Assistance Consortium, Boston, MA

Moderator: Donald Wiest, Esq. President, Boston Public Market Association Board of Directors, Boston, MA

TWIST is responsible for the West Side Market’s brand strategy, design, and promotional campaigns. Our agency created the identity and donated the design for supporting materials for this year’s International Public Markets Conference. TWIST is a proud sponsor of this year’s centennial events that celebrate the uniqueness, value, and history of one of Cleveland’s most treasured landmarks.

Ohio City Panel Discussion


What does it take to successfully rebrand an entire neighborhood?

Michael Ozan, president and chief creative officer of TWIST Creative, Inc., joined Eric Wobser, executive director of Ohio City Inc. and Virginia Houston, director of marketing and development of Ohio City Inc. during a panel discussion sponsored by the Cleveland chapter of the American Marketing Association on September 19th.

AMA OHC Presentation from TWIST CREATIVE INC on Vimeo.



Our very own Josh Taylor has been selected to speak at this year’s TEDxCLE on April 20th! We wish we could tell you to go buy tickets, but tickets sold out today after just 40 minutes. If you are one of the lucky ones who got tickets, make sure to heckle him during his talk! For more information about TEDxCLE, click here

What Diti Said

Diti Katona, Founding Partner of Concrete

TWIST awarded Judge’s Choice + 6 @ the AIGA Cleveland Design Awards

Diti Katona on her selection of CIFF 34 campaign for her Judge’s Choice award

What I liked about this piece was that it is truly a piece of traditional graphic design. I am not sure if the shapes and placement of them means anything, or if it secretly spells out a message through shape and color.I am drawn to its graphic simplicity and color which is why it also works so well as signage. The graphic alphabet is colorful, bold and so easy to read.To me the message it is communicating is that I am going to see something fresh at this festival. People sometimes find film festivals intimidating, filmy people waiting in line talking about technique dressed in black. This approach is inviting and inclusive.— Diti Katona

About Diti Katona

Diti Katona is a founding partner of Concrete Design Communications. As a creative director, she is best known for producing elegant and evocative work for the firm’s clients in fashion, retail and luxury goods.Over the years, Diti’s creative work has received numerous awards from juries throughout North America and Europe, including the American Center for Design (Chicago), the American Institute for Graphic Arts (New York), Graphis Design (New York), and British Design and Art Direction (London).Diti frequently lectures on design topics, serves as a faculty advisor at design schools, and judges international competitions in her field.

Diti Katona, Founding Partner of Concrete

A peer group to be proud of-TWIST one of 35 selected for HOW’s International Annual



Local firm impresses 2 global selection committees with featured work in both PRINT and HOW Magazine international Annuals.

(Cleveland, OH) – What is the most important thing a creative firm can do for its clients? It’s not to win awards, its meet business objectives and get results.

TWIST Creative the Ohio City based brand design practice has not only impressed its clients by demonstrating how creativity can impact brand value but it has also impressed an international panel of judges who were focused on selecting the best blend of creativity and commerce for this years PRINT Magazine international design annual. TWIST’s sales system for Oliver Printing, which has helped the family owned Northeast Ohio print company land glamour clients like Vera Wang Weddings was selected among only 35 other projects created by firms from around the globe to have work featured.

George Oliver, President of Oliver Printing, says “We are very excited for TWIST and the recognition they have received from PRINT Magazine. It truly is one of the reasons we continue to work with them as they are a pleasure to do business with and they always seem to capture and execute our vision with every project they take on for us.”

No stranger to the international design scene, TWIST also had several pieces featured in this year’s HOW magazine International Annual and in 2008 and 2009 was the only Ohio firm to have their work selected by AIGA 365 the professional design association’s international annual of top design. TWIST’s work for the Cleveland International Film Festival is now a part of the National Design Archive and has been a part of a touring exhibition that was on exhibit at places like SF MOMA and included in design textbooks.

“Since engaging TWIST Creative to develop the design and strategy for the Cleveland International Film Festival, we have witnessed an increase in attendance of nearly 105%. In addition to contributing to this unprecedented growth of our organization, TWIST has provided us with expert counsel and creativity that have helped to elevate the overall value of our brand locally, nationally and internationally” said Marcie Goodman, Executive Director, Cleveland International Film Festival.

About PRINT Magazine:
PRINT Magazine’s highly selective “Creativity and Commerce” competition showcases 35 outstanding print and interactive designs from around the world, featured the best branding campaigns, websites, advertising, corporate brochures, annual reports, identity systems, packaging, catalogs, motion graphics, and signage produced to communicated with a company’s audience, investors, employees, or the public at large.

About HOW Magazine:
HOW magazine strives to serve the business, technological and creative needs of graphic-design professionals. The magazine provides a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design.

About TWIST Creative:
Founded in 2000, TWIST Creative is an internationally recognized brand design practice located in Cleveland’s historic artisan Ohio City neighborhood. The firm specializes in the creation of branding campaigns, print advertising campaigns, identity systems, collateral materials, packaging and interactive development for corporate, retail and non-profit clients.

A three-time Weatherhead 100 Upstart Award Winner, TWIST Creative is owned and operated by Michael & Connie Ozan, a husband and wife team. TWIST has been honored with over 250 awards for design and creativity by organizations such as: the ADDY’s, PRINT Magazine, HOW Magazine, Graphic DesignUSA, AIGA Cleveland and International AIGA 365.

AIGA Cleveland: 2009 Annual Cleveland AIGA Show

2009 judge choice

CLEVELAND (May 8, 2009) – Twist takes 12 awards, including: Judge’s Choice at 2009 AIGA Cleveland Design Competition

TWIST is honored to have received powerful recognition for our work at this year’s Cleveland AIGA design competition. Congratulations and thank you to all of our client partners.

Judge’s Choice Award: The Oliver Printing Sales Kit

Print: 2008 Cleveland International Film Festival Campaign

Print: Oliver Printing Holiday Wine Package

Print: Twist Creative 2008 Holiday Card

Print: Sisters of Charity Health System Holiday Card

Print: Sisters of Charity 2007 Annual Report

Identity: William N. Skirball Writer’s Center Stage Logo

Identity: Sisters of Charity Health System Identity

Identity: Oliver Printing Company Identity System

Interactive: Twist Film Festival Retrospective Web site Feature

Interactive: William N. Skirball Writer’s Center Stage Web site


GD USA Taps our president as “One to Watch” 2009


National design magazine Graphic Design USA has selected TWIST President & Creative Director Michael Ozan as one of their people to watch for 2009.

Michael is profiled along with 29 other creative professionals from across the nation in the magazine’s January issue. With no other creative professionals from Cleveland or Ohio, Michael represents the region and received praise from Crain’s Cleveland Business’ marketing editor John Booth for his devotion to Cleveland.

For decades Graphic Design USA has chosen a group of People to Watch “who embody the spirit of the creative community.” The criteria, for selection, according to GD USA’s Publisher Gordon Kaye is: “individuals who we have come to know and respect for a combination of talent, leadership, success, insight, business savvy, community service and newsworthiness.”

Upon hearing of his selection Michael commented that the biggest thrill is to be representing the city, state and region in a group that is packed with design leaders from New York City and San Francisco.


Twist Creative Wins High Praise From Design Peers With Multiple Awards


Firm represents region’s best in design in prestigious “365: AIGA Annual Design Competition 29” with works created for the Cleveland International Film Festival

CLEVELAND (July 1, 2008) – Twist Creative is representing the region in this year’s “365: AIGA Annual Design Competition 29”- considered the highest honor for graphic designers as the authoritative chronicle of outstanding design solutions.

Twist’s inclusion in the AIGA annual marks a first for a Cleveland based firm since 2001. The firm will showcase its campaign for the 2007 Cleveland International Film Festival, “Confessions of a Film Buff.” Featured works demonstrate the process of designing, the role of the designer and the value of design according to the American Institute of Graphic Design (AIGA).

“This is the most prestigious honor among designers,” says President and Creative Director Michael Ozan, “recognizing the industry’s ‘best’ in communication design and strategy. In fact it’s the premiere distinction we’ve received in the history of the firm.” Design Director Connie Ozan [and Michael's wife] founded the firm in 1997.

“Confessions” campaign components by Twist will be featured alongside the works of such internationally-renowned names as Kate & Jack Spade, Martha Stewart and Pentagram Design. “We’re going to be with all of our heroes,” says Connie. Another double honor for Twist, particularly Connie, was Paula Scher’s role in judging submissions this year. Scher, partner at Pentagram Design New York, is an industry icon behind such renowned graphic design projects as New York’s Public Theatre and My Wall Street Journal.

Twist’s work will also be showcased online in the AIGA design archive, and in the organization’s traveling exhibit, which kicks off at the National Design Center located at 164 Fifth Avenue, New York- the final stop is at the Denver Art Museum, where the pieces comprise the AIGA Design Archives.

The big win with AIGA is complemented by a record five win with this year’s National Design Competition. Selected from more than 20,000 entries were: an invitation to a clam bake for Cleveland’s Oliver Printing, a holiday package, also for Oliver; an annual report for the Cuyahoga County Public Library; a series of posters promoting the 2007 Cleveland International Film Festival; and, several collateral pieces for BelVino.

All will be featured in PRINT magazine’s November/December issue- the Regional Design Annual and most comprehensive survey of graphic design in the country. Winners are categorized by state.

Other accolades received yet this year by Twist are from The Apogee Society, an annual awards program recognizing the creative campaigns (and results) of small and mid-size agencies, and American Association of Museums (AAM). Twist took “first” in the hospital and healthcare category of the Apogee Awards for its identity campaign for the Sisters of Charity Health System, and top honors in conjunction with the 28th annual AAM Museum Publications Design Competition for an updated Cleveland Metroparks Zoo identity and press kit.


Twist To Help The Cleveland International Film Festival Break Records For A Fifth Consecutive Season

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CLEVELAND (March 7, 2008) – 2008 marks Twist Creative’s fifth year creating the entire thematic campaign surrounding the 32nd Annual Cleveland International Film Festival – even the custom hand-lettering and illustration system designed by one of its own. This year “How will it change you?” builds awareness of the Festival’s international offering to the movie-goer.

Twist’s involvement with the Cleveland International Film Festival dates back to 2004. “We were originally hired to design the invitations for the 28th annual event,” says President, Creative Director Michael Ozan. This work later lead to the Ohio City based design firm building the entire campaign and visual system for the following year.

This year, Twist worked with film partner Authentic Films to develop the “How will it change you?” theme – with input from Festival leadership. “The Festival is an opportunity to experience different cultures and global views through film,”says Ozan,“… and broaden your horizon.”

The hand-lettering and illustrations applied to each visual element of the campaign – from posters and advertising, to merchandise (lapel pins and t-shirts) and signage – was designed by Twist Designer Brittyn DeWerth. “There is a great deal of time involved in this process,” says Ozan. DeWerth was tasked with providing the custom typeface throughout the campaign. The lettering style, internally at Twist, has been named Miss. B, in DeWerth’s honor.

Twist Creative Takes ‘Best Of Show’ From Aiga Cleveland Design Competition


Tactical design firm adds to its trophy case with ADDYs and now AIGA at 1985 West 28th Street in Ohio City

CLEVELAND (May 31, 2007) – The Ohio City-based creative shop that swept this year’s Cleveland ADDY Awards Program with 19 wins, adds more gold and silver to its trophy case taking home “Best of Show” and “Judges Choice” from the biennial AIGA Cleveland Design Competition (American Institute of Graphic Arts). Twist Creative earned the “Best of Show” accolade for its work on the Providence House brand development and capital campaign.

“An engaging system,” says one judge regarding the “Best of Show” winner, courtesy of Twist. “It speaks of growth, process, and renewal – the perfect symbology for a community organization expressing the importance of health and human outreach.” Another says, “The piece builds a visual and metaphorical foundation. The fingerprints, applied by hand, add a delightfully human and surprising touch… a small gesture that makes this system most memorable.”

AIGA’s Cleveland Design Competition is the most prestigious of its kind in the city, extending a legacy that began 90 years ago. “We’re still celebrating our ADDY wins,” says Twist Creative’s Creative Director and President Michael Ozan upon hearing of the ‘Best of Show’ takeaway from AIGA. Twist captured multiple nods – in silver and gold – at this year’s ADDYs district and regional competitions, for creative (and successful) solutions, ranging from brand development to advertising and interactive applications.

Taking gold at the Regional level of the ADDYs:
A Season Brochure for Red {an orchestra}
A Capital Campaign for Providence House
A Flash Presentation for Red {an orchestra}

And, Silver:
An Identity Package for BelVino International
An Identity Package for Cleveland-based Richardson Design

The ADDY Awards is the largest creative competition in the country with approximately 55,000 entries competing in over 200 cities coast-to-coast at the local level. Likewise, AIGA attracts hundreds of entries each year from some of the city’s creative powerhouses.

“We’re well aware of the company we keep,” says Design Director Connie Ozan. She and husband, Michael, founded Twist nearly 10 years ago. “We’re constantly up against amazing talent… receiving an award from any organization, on any level, is a tremendous acknowledgement to our team, our work and our clients.”

In addition to “Best of Show”, Twist received a “Judges Choice” award for their 31st Cleveland International Film Festival campaign, which drew rave reviews for its energetic color palette, quirky illustrations, fresh (and memorable) themes and witty copywriting that all relate to the film lovers’ deep-seeded confessions.

Twist also grabbed several certificates of merit for SmartCase, Oliver Printing Company, BelVino, and Red {an orchestra}.