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Creativity Can…

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Creativity Can

At TWIST Creative, we know the power of creativity. Our client, Faber-Castell™ and its Creativity for Kids™ brand also understands how critical it is for childhood development and success later in life. However, recent test scores pertaining to creativity have been slowly declining each year.

Together at the 110th annual American International Toy Fair in New York City, we launched the Creativity Can™ campaign to both retailers and the media. The Creativity Can™ is a small container of simple, colorful materials like pipe cleaners, googly eyes and yarn that encourages people of all ages to imagine and invent while engaging in a brain-activating, hands-on activity. The product will be distributed to select retailers in the spring and available to people for free.

Creativity for Kids hopes the Creativity Can™ will ignite a national conversation about the power of creativity and spark a creativity comeback.

We’ll keep you updated when the Creativity Can™ is available at a store near you.

Arhaus 2012 Annual Storewide Sale TV Spot

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The NEXT Holiday WANT

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TWIST Creative created a holiday strategy for the NEXT Stores window display around its unique ability to source exclusive products. In this case NEXT Stores participated in the launch of the Air Jordan IV “Bred” shoe from Nike. By deifying the shoe in a sea of red and black, we were able to create an energy and enthusiasm around the product.

The TWIST team also sought to show the raw desire involved with a product as exclusive as this shoe. Throughout the process words like “Lust”, “Want”, “Need” emerged, not only as elemental base feelings about the product, but also as a powerful design tool. These emotions themselves became the raw ingredients for our design approach.

The color scheme for the window came straight from the product itself. Black and red have the sex appeal that was right for the window, the shoe and the holiday campaign we conceived for NEXT Stores.

 

Ohio Knitting Mills Winter Shop

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For the second year, we are excited to welcome the Ohio Knitting Mills Winter’12 Pop Up Shop to our first floor retail space at 1983 W. 28th in Ohio City.

The store will be open to the public the night of Friday, November 10th and will remain open through the holiday shopping season.

In this year’s store, Ohio Knitting Mills introduces new collections of knitwear for both men and women along with several unique brands for perfect holiday gifts. All of Ohio Knitting Mills garments are all knitted in the USA and designed, styled and sewn in a recently reopened Cleveland factory.

One of the most exciting pieces from the 2013 collection is the reintroduction of the famous Mondrian Dress: a design first created by the Ohio Knitting Mills in 1968 and featured on the cover of The Ohio Knitting Mills Knitting Book (Artisan, 2010.)

The new women’s collection also includes several sportswear knit tops, skirts and the Origami Coat, a design based on a wrap coat first created in the 1950s.

The new menswear collection features a new Faire Isle pattern medium-weight 4-button knit cardigan, in two colors, as well as athletic sweatshirt style pull, sewn from a super-soft grey knit. Men’s offerings will also include the virgin vintage pieces and a collection of new scarves, caps and gloves.

Ohio Knitting Mills was founded in 1927 in Cleveland and grew to become one of the country’s largest knitwear manufacturers. OKM produced knitwear for stores from Sears to Saks and labels like Pendleton, Van Heusen, and Jack Winter.

This incredible collection of textile craftsmanship and fashion, along with new lines of knitwear and accessories for men and women are available for sale at OKM Winter’12 Pop Up Shop.

Ohio City Panel Discussion

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What does it take to successfully rebrand an entire neighborhood?

Michael Ozan, president and chief creative officer of TWIST Creative, Inc., joined Eric Wobser, executive director of Ohio City Inc. and Virginia Houston, director of marketing and development of Ohio City Inc. during a panel discussion sponsored by the Cleveland chapter of the American Marketing Association on September 19th.

AMA OHC Presentation from TWIST CREATIVE INC on Vimeo.

Hoover (TTI Floor Care)

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This past summer, we began work with TTI Floorcare and Hoover. As part of our work, we transformed our first floor conference space into a product showcase of Hoover vacuums. A select group of consumers were chosen to give feedback to Tom Sullivan, Hoover Uprights Project Manager on the features of a vacuum cleaner that mattered most to them.

The whole focus group experience was captured by our partners at Authentic Films and used to showcase the care and focus that Hoover is putting into its new line of products.

We are proud to be working with such a strong American brand and helping it build on its over 90 year commitment to the American family. We look forward to sharing more work in the near future!

Weatherhead School of Management

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Case University’s Weatherhead School of Management is one of the leading MBA programs in the entire country and is ranked by Bloomberg Businessweek as one of the 30 best design thinking in management programs in the world.

An innovative and forward thinking school such as Weatherhead needs a strong voice to stand out from the crowd. We worked with the team at Weatherhead to create a new enrollment campaign that focused on the unique perspective and sensibility of Weatherhead’s MBA and Executive MBA programs. While certain elements of the campaign are still in process, we wanted to share one of the ads that are currently running.

AIGA Cleveland: 2009 Annual Cleveland AIGA Show

2009 judge choice

CLEVELAND (May 8, 2009) – Twist takes 12 awards, including: Judge’s Choice at 2009 AIGA Cleveland Design Competition

TWIST is honored to have received powerful recognition for our work at this year’s Cleveland AIGA design competition. Congratulations and thank you to all of our client partners.

Judge’s Choice Award: The Oliver Printing Sales Kit

Print: 2008 Cleveland International Film Festival Campaign

Print: Oliver Printing Holiday Wine Package

Print: Twist Creative 2008 Holiday Card

Print: Sisters of Charity Health System Holiday Card

Print: Sisters of Charity 2007 Annual Report

Identity: William N. Skirball Writer’s Center Stage Logo

Identity: Sisters of Charity Health System Identity

Identity: Oliver Printing Company Identity System

Interactive: Twist Film Festival Retrospective Web site Feature

Interactive: William N. Skirball Writer’s Center Stage Web site

 

Twist To Help The Cleveland International Film Festival Break Records For A Fifth Consecutive Season

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CLEVELAND (March 7, 2008) – 2008 marks Twist Creative’s fifth year creating the entire thematic campaign surrounding the 32nd Annual Cleveland International Film Festival – even the custom hand-lettering and illustration system designed by one of its own. This year “How will it change you?” builds awareness of the Festival’s international offering to the movie-goer.

Twist’s involvement with the Cleveland International Film Festival dates back to 2004. “We were originally hired to design the invitations for the 28th annual event,” says President, Creative Director Michael Ozan. This work later lead to the Ohio City based design firm building the entire campaign and visual system for the following year.

This year, Twist worked with film partner Authentic Films to develop the “How will it change you?” theme – with input from Festival leadership. “The Festival is an opportunity to experience different cultures and global views through film,”says Ozan,“… and broaden your horizon.”

The hand-lettering and illustrations applied to each visual element of the campaign – from posters and advertising, to merchandise (lapel pins and t-shirts) and signage – was designed by Twist Designer Brittyn DeWerth. “There is a great deal of time involved in this process,” says Ozan. DeWerth was tasked with providing the custom typeface throughout the campaign. The lettering style, internally at Twist, has been named Miss. B, in DeWerth’s honor.

It’s All About ‘Brand Love’ At Twist Creative

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Design firm sends a modern-day Valentine with online presentation to current and prospective clients touting trust, love and devotion in branding

CLEVELAND (February 14, 2008) – In lieu of the traditional holiday card, award-winning Twist Creative sends its current and prospective clients a message of ‘brand love’ for Valentine’s Day. The treat: an online presentation of the many locally, regionally and nationally-recognized brands by Twist that are “simply loved”.

A whimsical modern-day approach to a traditional Valentine, the card utilizes bold iconic-of-the-day shapes – love birds, hearts and long stem roses – in various shades of red. Copy touts Twists’ trust, devotion and ever lasting love of clients’ brands. “We’re known for creating brands from scratch,” says Founder and Creative Director Michael Ozan. “That’s our strength.”

Twist has carefully crafted new ‘marks’ for the Sisters of Charity Healthcare System, a nationally known faith-based healthcare provider to the under-served, and Litigation Management’s SmartCase, Inc., an online medical information application for litigation. Recognized largely for work in the non-profit sector, the agency’s branding portfolio spans multiple industries: personal securities with AGIS Technologies, legal technology with Litigation Management’s SmartCase, Inc. and consumer products with Husqvarna Viking and DOTS.

Like the card says, says Michael, “It’s love at first site when we develop or refine a brand.” Michael and wife, Connie, the firm’s design director, founded the agency before marrying in 1999. Now, the two and their team of ten designers, work to bring clients’ brands to life – from butterflies to emblems of promise (which is) straight from the Valentine. “The goal,” says Connie, “is to instill confidence, inspire devotion and impact culture.”

“It’s this concept of ‘brand love’,” says Michael, “that is inspiring design firms like us.” The idealism, new and gaining industry popularity, revolves around creating brands that people love. “We’re big believers,” he says.

Perhaps, most memorable locally (in Cleveland) is Twist’s moniker for Red [an orchestra]; inspiring, instilling and impacting on a national level and even international are identity packages for wine importer Belvino and Babezie Golf Apparel.

Cardholders get a real “treat” at www.twisteyecandy.com. The online presentation displays the many brands – Red [the orchestra], Belvino and Babezie included – created by the talent at Twist.