All posts in Project In Progress

Work + Family + Joy


Working at TWIST is like working with family. Actually, TWIST is family. I find no greater joy in my professional life than spending the day with such an amazing group of talented people – Mike (my husband), Chris, Joel, Josh, Todd, Stacey, Kim and Liz.

Together, our team can achieve amazing things – the writing, designing, sorting, coordinating, strategizing, planning, building, shopping, managing and even an occasional healthy debate. All of this, to me, is a recipe for success. The work comes from the heart.

Thursday January 17th proved to be one of those magical days. With a quick deadline ahead, we had the honor of working on promotional video for one of our clients, Creativity for Kids/ Faber Castell. This was an “all hands on deck” effort, which also meant we needed kids. So of course, we called on the school-aged TWIST kids.

Having your children spend a day at work with you can be a special treat for everyone! It also creates lifetime memories for both parents and children. The kids really enjoy having more “insight” to what Mom and Dad do all day and especially helping out. The day was full of wonder, curiosity, color and laughter as the children participated in a creative workshop and crafted some really cool creations.

What a wonderful way to start 2013.

Take a look…
























































Hoover (TTI Floor Care)


This past summer, we began work with TTI Floorcare and Hoover. As part of our work, we transformed our first floor conference space into a product showcase of Hoover vacuums. A select group of consumers were chosen to give feedback to Tom Sullivan, Hoover Uprights Project Manager on the features of a vacuum cleaner that mattered most to them.

The whole focus group experience was captured by our partners at Authentic Films and used to showcase the care and focus that Hoover is putting into its new line of products.

We are proud to be working with such a strong American brand and helping it build on its over 90 year commitment to the American family. We look forward to sharing more work in the near future!

Be a Bringer of Joy


We get a special kick out of the holiday season here at TWIST. Perhaps we get a little carried away, but hey, it’s the holidays! We thought we’d share some of our favorite holiday greetings and designs with you from our archive. I wonder what we’ll do this year!?

We still love these ornaments. For AIGA’s Art of the Ornament fundraiser, everyone at TWIST made their own ornament only using items that could be found at a grocery store.

These are photos from our TWIST family decorating party. All the TWIST kids came into the office for a weekday field trip of decorating, sugary goodness and stories. Such a good time!

Weatherhead School of Management


Case University’s Weatherhead School of Management is one of the leading MBA programs in the entire country and is ranked by Bloomberg Businessweek as one of the 30 best design thinking in management programs in the world.

An innovative and forward thinking school such as Weatherhead needs a strong voice to stand out from the crowd. We worked with the team at Weatherhead to create a new enrollment campaign that focused on the unique perspective and sensibility of Weatherhead’s MBA and Executive MBA programs. While certain elements of the campaign are still in process, we wanted to share one of the ads that are currently running.

Ohio Knitting Mills Pop-up Shop

OKM Pop-up Shop

We are thrilled to welcome the Ohio Knitting Mills Pop-up Shop to our first floor retail space at 1983 W.28th in Ohio City! The store will be open to the public on Saturday, November 19th and will remain open through the holiday shopping season (closing on Jan 8th).

Ohio Knitting Mills was founded in 1927 here in Cleveland and grew to become one of the country’s largest knitwear manufacturers. OKM produced knitwear for iconic department stores from Sears to Saks, and hundreds of revered labels like Pendleton, Van Heusen, and Jack Winter for 76 years.

OKM Pop-up Shop

Beginning after World War II, the Mill began to pluck samples of each style they produced and place them into storage. Today, the OKM archive represents a vast collection virgin vintage knitwear, representing mainstream fashion from the 40’s, 50’s, 60’s, and 70’s. This incredible collection of textile craftsmanship and fashion, along with new lines of knitwear and accessories for men and women are available for sale at the OKM Pop-up Shop!

In addition to OKM knitwear (as if the store could get any better), TWIST Creative and Ohio Knitting Mills have formed an exciting partnership with the Cleveland Public Library. Throughout the two months that the store is open, The OKM Pop-up Shop will sell select reproductions of historic Cleveland posters, maps and images from CPL’s collection. Some of these images have never been made available for sale like this before. All proceeds from the sale of these images go to benefit the Friends of the Cleveland Public Library. If you or anyone you know loves Cleveland history, these are truly memorable images that will put a smile on their face.

Trust us when we tell you, the OKM Pop-up Shop will become your favorite location to get on-of-a-kind gifts for the holiday season! And it’s all here in Ohio City!

Below is a sneak peak of some of the iconic CPL images that will be available for purchase in the store.

Gay Games 9


TWIST Creative to create Gay Games IX brand

Cleveland Special Events Corporation (CSEC), the host organization for Gay Games IX, has selected a partner to create the brand identity for the 2014 Games.

Read more here