It’s All About ‘Brand Love’ At Twist Creative
Design firm sends a modern-day Valentine with online presentation to current and prospective clients touting trust, love and devotion in branding
CLEVELAND (February 14, 2008) – In lieu of the traditional holiday card, award-winning Twist Creative sends its current and prospective clients a message of ‘brand love’ for Valentine’s Day. The treat: an online presentation of the many locally, regionally and nationally-recognized brands by Twist that are “simply loved”.
A whimsical modern-day approach to a traditional Valentine, the card utilizes bold iconic-of-the-day shapes – love birds, hearts and long stem roses – in various shades of red. Copy touts Twists’ trust, devotion and ever lasting love of clients’ brands. “We’re known for creating brands from scratch,” says Founder and Creative Director Michael Ozan. “That’s our strength.”
Twist has carefully crafted new ‘marks’ for the Sisters of Charity Healthcare System, a nationally known faith-based healthcare provider to the under-served, and Litigation Management’s SmartCase, Inc., an online medical information application for litigation. Recognized largely for work in the non-profit sector, the agency’s branding portfolio spans multiple industries: personal securities with AGIS Technologies, legal technology with Litigation Management’s SmartCase, Inc. and consumer products with Husqvarna Viking and DOTS.
Like the card says, says Michael, “It’s love at first site when we develop or refine a brand.” Michael and wife, Connie, the firm’s design director, founded the agency before marrying in 1999. Now, the two and their team of ten designers, work to bring clients’ brands to life – from butterflies to emblems of promise (which is) straight from the Valentine. “The goal,” says Connie, “is to instill confidence, inspire devotion and impact culture.”
“It’s this concept of ‘brand love’,” says Michael, “that is inspiring design firms like us.” The idealism, new and gaining industry popularity, revolves around creating brands that people love. “We’re big believers,” he says.
Perhaps, most memorable locally (in Cleveland) is Twist’s moniker for Red [an orchestra]; inspiring, instilling and impacting on a national level and even international are identity packages for wine importer Belvino and Babezie Golf Apparel.
Cardholders get a real “treat” at www.twisteyecandy.com. The online presentation displays the many brands – Red [the orchestra], Belvino and Babezie included – created by the talent at Twist.