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Twist Creative Takes ‘Best Of Show’ From Aiga Cleveland Design Competition

Tactical design firm adds to its trophy case with ADDYs and now AIGA at 1985 West 28th Street in Ohio City

CLEVELAND (May 31, 2007) - The Ohio City-based creative shop that swept this year’s Cleveland ADDY Awards Program with 19 wins, adds more gold and silver to its trophy case taking home “Best of Show” and “Judges Choice” from the biennial AIGA Cleveland Design Competition (American Institute of Graphic Arts). Twist Creative earned the “Best of Show” accolade for its work on the Providence House brand development and capital campaign.

“An engaging system,” says one judge regarding the “Best of Show” winner, courtesy of Twist. “It speaks of growth, process, and renewal - the perfect symbology for a community organization expressing the importance of health and human outreach.” Another says, “The piece builds a visual and metaphorical foundation. The fingerprints, applied by hand, add a delightfully human and surprising touch... a small gesture that makes this system most memorable.”

AIGA’s Cleveland Design Competition is the most prestigious of its kind in the city, extending a legacy that began 90 years ago. “We’re still celebrating our ADDY wins,” says Twist Creative’s Creative Director and President Michael Ozan upon hearing of the ‘Best of Show’ takeaway from AIGA. Twist captured multiple nods - in silver and gold - at this year’s ADDYs district and regional competitions, for creative (and successful) solutions, ranging from brand development to advertising and interactive applications.

Taking gold at the Regional level of the ADDYs:
A Season Brochure for Red {an orchestra}
A Capital Campaign for Providence House
A Flash Presentation for Red {an orchestra}

And, Silver:
An Identity Package for BelVino International
An Identity Package for Cleveland-based Richardson Design

The ADDY Awards is the largest creative competition in the country with approximately 55,000 entries competing in over 200 cities coast-to-coast at the local level. Likewise, AIGA attracts hundreds of entries each year from some of the city’s creative powerhouses.

“We’re well aware of the company we keep,” says Design Director Connie Ozan. She and husband, Michael, founded Twist nearly 10 years ago. “We’re constantly up against amazing talent... receiving an award from any organization, on any level, is a tremendous acknowledgement to our team, our work and our clients.”

In addition to “Best of Show”, Twist received a “Judges Choice” award for their 31st Cleveland International Film Festival campaign, which drew rave reviews for its energetic color palette, quirky illustrations, fresh (and memorable) themes and witty copywriting that all relate to the film lovers’ deep-seeded confessions.

Twist also grabbed several certificates of merit for SmartCase, Oliver Printing Company, BelVino, and Red {an orchestra}.