Twist To Help The Cleveland International Film Festival Break Records For A Fifth Consecutive Season
CLEVELAND (March 7, 2008) – 2008 marks Twist Creative’s fifth year creating the entire thematic campaign surrounding the 32nd Annual Cleveland International Film Festival – even the custom hand-lettering and illustration system designed by one of its own. This year “How will it change you?” builds awareness of the Festival’s international offering to the movie-goer.
Twist’s involvement with the Cleveland International Film Festival dates back to 2004. “We were originally hired to design the invitations for the 28th annual event,” says President, Creative Director Michael Ozan. This work later lead to the Ohio City based design firm building the entire campaign and visual system for the following year.
This year, Twist worked with film partner Authentic Films to develop the “How will it change you?” theme – with input from Festival leadership. “The Festival is an opportunity to experience different cultures and global views through film,”says Ozan,“… and broaden your horizon.”
The hand-lettering and illustrations applied to each visual element of the campaign – from posters and advertising, to merchandise (lapel pins and t-shirts) and signage – was designed by Twist Designer Brittyn DeWerth. “There is a great deal of time involved in this process,” says Ozan. DeWerth was tasked with providing the custom typeface throughout the campaign. The lettering style, internally at Twist, has been named Miss. B, in DeWerth’s honor.