The NEXT Holiday WANT

TWIST Creative created a holiday strategy for the NEXT Stores window display around its unique ability to source exclusive products. In this case NEXT Stores participated in the launch of the Air Jordan IV “Bred” shoe from Nike. By deifying the shoe in a sea of red and black, we were able to create an energy and enthusiasm around the product.

The TWIST team also sought to show the raw desire involved with a product as exclusive as this shoe. Throughout the process words like “Lust”, “Want”, “Need” emerged, not only as elemental base feelings about the product, but also as a powerful design tool. These emotions themselves became the raw ingredients for our design approach.

The color scheme for the window came straight from the product itself. Black and red have the sex appeal that was right for the window, the shoe and the holiday campaign we conceived for NEXT Stores.